Sara Lee Frozen Bakery is making a big move in the mini dessert category with its launch of Cyrus O’Leary’s Mini Cheesecakes.
Sara Lee Frozen Bakery is making a big move in the mini dessert category with its launch of Cyrus O’Leary’s Mini Cheesecakes. Credit: Sara Lee Frozen Bakery

Sara Lee Frozen Bakery is offering a new dessert trend – Cyrus O’Leary’s Mini Cheesecakes.

The portioned desserts come in three flavors: original, featuring a graham crumb crust and crumbled graham topping; salted caramel truffle, topped with salted caramel and brownie pieces; and a strawberry-topped mini cheesecake made with real strawberries and a graham crumb crust. 

With snacking playing a big role in consumers’ lives, more shoppers are embracing the “little treats” trend – taking time to enjoy small indulgences. Bakery experts note that mini desserts are gaining in popularity because they offer permissible indulgence and on-the-go snacking. They also enable consumers to sample different flavors and offer portion control.

For retailers, mini desserts, particularly single-serve options, help boost add-on sales by enticing impulse purchasing, take up less display space, reduce waste and give bakers creative freedom to feature new flavors and presentations including seasonal and dietary options.

“Our new Mini Cheesecakes are among our most indulgent innovations yet, featuring a lineup of popular flavors that appeal to today’s consumers,” said Kari Manze, marketing director, in-store bakery at Sara Lee Frozen Bakery.

Made with premium, quality ingredients like whole milk and real cream cheese, these single-serve desserts make it easy for busy shoppers to treat themselves anywhere, anytime.”

About Sara Lee Frozen Bakery

Sara Lee Frozen Bakery is a maker of frozen bakery and dessert products headquartered in the Chicago suburb of Oakbrook Terrace, with bakeries in MichiganNorth Carolina, Washington and Massachusetts. The company’s premier brands include Sara LeeCyrus O’Leary’s, Van’s, Chef Pierre, Bistro Collection and Superior on Main.

[RELATED: Sara Lee Bread Introduces New Half Loaf Line]

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