Instacart has appointed Chris Rogers as CEO, effective Aug. 15, reporting to Instacart’s board of directors.
Rogers succeeds Fidji Simo, who will continue to chair the board and help ensure a smooth transition.
“Over the last four years, we’ve transformed Instacart into a growing, profitable, leading technology platform that’s helping reshape the grocery industry,” Simo said. “We’re building a generational company at the intersection of technology and food, and Chris is the right leader for our next chapter.
“He brings the kind of vision, operational excellence and customer obsession that will help Instacart play an even bigger role in people’s lives – and I couldn’t be more excited to see how Chris scales the company’s impact from here.”
Rogers, who has more than 20 years of experience spanning consumer goods, technology, retail and media, joined Instacart in 2019. He currently serves as chief business officer, overseeing all aspects of the company’s commercial operations – including retailer relationships and expansions, ad sales and R&D, partnerships, mergers and acquisitions, Instacart Business and Instacart Health.
“Instacart sits at the center of how people shop, eat and care for their families – and that’s always been what inspires me most about our mission,” Rogers said. “Together with our partners, we’re transforming the future of grocery shopping. But more importantly, we’re helping people solve real, everyday needs.
“We have a world-class team, deep partnerships, leading technology and a bold vision for the future, and I’m honored to step in and lead Instacart’s next chapter.”
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Ravi Gupta, partner at Sequoia Capital and Instacart board member, has been a part of company’s journey for many years.
“I’ve seen firsthand how this company has grown through every chapter – with resilience, clarity and an incredible team that will continue to thrive under Chris’ leadership,” Gupta said. “This is one of the strongest and most mission-driven teams I’ve worked with, and their continued dedication to partners, customers and shoppers, as well as their long-term vision, gives me deep confidence in where Instacart is headed next.”
Rogers, who will join Instacart’s board upon becoming CEO, came to the company after nearly 11 years at Apple. As the managing director for Apple Canada, he built and executed a Canada-specific strategy that drove world-leading iPhone adoption in the market.
Prior to his role as managing director, Rogers led Apple’s carrier channel business and the consumer retail business in Canada. Rogers started his career at Procter & Gamble, where he led relationships with Canada’s largest national grocery retailers.
Rogers sits on the board of Spins, a data, analytics and insights provider for the natural, organic and wellness-focused CPG and retail industries. He’s also a board member of the Ad Council, a nonprofit that leverages media, marketing and partnerships to drive public service campaigns addressing critical social issues.
“On behalf of the board, I want to sincerely thank Fidji for her immense contributions to Instacart over the past four years. Fidji brought a bold vision and exceptional focus on execution, taking Instacart from a single-purpose app to the leading grocery technology platform,” said Lily Sarafan, lead independent director of the Instacart board.
“We appreciate her dedication to Instacart and ongoing commitment to the company as chair of the board, and look forward to supporting Chris as CEO.”