Jackson’s is entering a new snack category with the debut of Jackson’s Super Veggie Straws.
Debuted at the 2025 Sweets & Snacks Expo in Indianapolis, the new product marks Jackson’s entrance into the veggie straw category, bringing an extruded straw made with real food ingredients, better oil and bold flavor seasonings.
At a time when traditional salty snack sales are declining and category leaders are losing ground, Jackson’s is defying the trend. According to the most recent 12 weeks of SPINS Total MULO (Multi-Outlet) data ending the week of April 20, Jackson’s is the fastest-growing national salty snack chip brand in the country (as a percentage of both dollar and unit sales), driven by the success of its sweet potato chips, a product that many retailers once considered a niche. Jackson’s is bringing growth to the snack aisle by making products that today’s consumer is demanding – snacks made with better oils and better ingredients.
“Our new Super Veggie Straws are more than just a snack, they’re the next step in our purpose,” said Megan and Scott Reamer, co-founders of Jackson’s.
“We launched this company to help families like ours find better snack options, and every Jackson’s product still follows that same mission: real, craveable snacks made without seed oils. These straws are clean, inclusive and full of bold flavor – fried in avocado oil and crafted with ingredients you can actually pronounce and proudly share with your family. They’ve already become a go-to snack in our own home, and we’re so excited to share them with families everywhere.”
Crafted from four nutrient-rich ingredients – yellow peas, brown rice, cassava and sweet potato, Jackson’s Super Veggie Straws are fried in avocado oil. They are free from the top nine allergens and formulated to meet the needs of modern snackers seeking transparency, inclusivity and quality.
Jackson’s Super Veggie Straws is launching in three flavors: Sea Salt, Cheddar and Ranch.
Super Veggie Straws will be available nationwide beginning next month through SnackJacksons.com and select retailers, and on Amazon in July.
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