Reser’s Fine Foods, a family-owned company in the refrigerated prepared foods industry based in Beaverton, Oregon, is celebrating 75 years in business as it reaches $2 billion in annual revenue.
Founded in 1950 by Mildred Reser, the company began as a small farmhouse kitchen potato salad business and has grown into the largest family-owned, prepared foods businesses in the U.S., while maintaining the core values that have guided four generations.
“Reaching this significant financial milestone as the business turns 75 years old is a validation that staying true to our values creates sustainable growth,” said Mark Reser, president and CEO. “We couldn’t be prouder of all the people who have helped build this extraordinary company into what it is today.”
The company’s beginnings with an original potato salad recipe led to a diversified product portfolio that includes a variety of side dishes, including macaroni and cheese, scalloped and mashed potatoes, dips, deli salads and tortillas, sold in more than 27,000 outlets across the U.S. and Canada.
“Very few companies enjoy the longevity and support that Reser’s has achieved in the past 75 years, and it’s a privilege that we never take for granted,” adds Reser, whose family has remained at the center of Reser’s history and continuing success for four generations.
“We are humbled to have earned a seat at their table all these years. This year is about thanking the fans, employees and partners who have helped build our success.”
To commemorate its 75th anniversary, the company is releasing limited-edition packaging for two of its top-sellers in the Reser’s American Classics line – Reser’s Original Potato Salad and Reser’s Original Macaroni Salad – featuring a vintage-inspired design that celebrates the brand’s heritage.
Consumers can find the two new, commemorative packages in the deli section at grocers beginning this month. Each will include QR codes that take fans to a “Good Times Central” landing page where they may enter a “Flip & Win Instant Win” sweepstakes daily for a chance to win unique, branded merchandise.
Reser’s is also hosting special events and promotions throughout the year to encourage fans to join in the celebration. It recently held a national competition to support the arts with $75,000 in prizes. The contest invited college acapella and vocal groups to compete for a chance to create the brand’s first “Good Times” jingle that captures the essence of the Reser’s brand.
In addition, Reser’s will hit the road this summer at local festivals and events to bring its most popular deli sides to more fans, offering free samples, a glimpse into the brand’s history and interactive games at locations including Charlotte, North Carolina; Cincinnati, Ohio; and Chicago.
The company has also been hosting celebrations at its facilities throughout the year to thank employees for their contribution. Celebratory programs for employees include special appearances by winning driver Christopher Bell, 75th anniversary merchandise, themed family picnics and a raffle for seats and travel to a NASCAR Cup Series race.
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