Vallarta Supermarkets will open a new 43,931-square-foot store June 4 at 1250 Washington St. in Colton, California.
The location, which has created numerous new job opportunities, will feature the full suite of Vallarta’s signature departments, each of which reflects and celebrates the traditions and tastes of Latin America.
The store boasts a modern store design that blends innovation with cultural flair, celebrating Latino heritage while embracing modern convenience.
The new store will feature the following departments:
- Fresh produce: Produce from local U.S. growers and premium farms worldwide, offering a wide selection of certified organic and ethically farmed options at the best prices;
- Carniceria: Customers can find premium cuts such as Ranchera, a thinly-sliced flank steak available unseasoned or marinated in Vallarta’s signature spice blend;
- Guacamole station: Made to order using 100 percent Hass avocados and fresh ingredients, guests can personalize their guacamole with pico de gallo, tailored to their taste;
- Juicebar: Bringing fresh flavors to customers with its signature aguas frescas, served from traditional vitroleros, available in a variety of flavors – including horchata, strawberry and jamaica. Customers can also enjoy fresh-pressed fruit and vegetable juices, boost their wellness with shots of wheatgrass, turmeric or ginger root;
- La Fruteria: Choosing from the freshest fruits and ingredients, customers can order fruit bowls topped with Tajin, Chamoy, lime juice and salt;
- Cremería: Brings the essence of a traditional Latin American deli to life, offering a curated selection of fresh cremas and an array of authentic cheeses. Customers can find favorites like queso fresco, queso frijolero, cotija and queso Oaxaca;
- Panaderia: Made fresh daily, Vallarta offers a variety of Latin American baked goods as well as hand-decorated cakes and signature sweets;
- Tortilleria: Customers can buy authentic corn and flour tortillas, made fresh in-house, soaked and boiled for 24 hours, ground with volcanic rock and then cooked;
- La Cocina: La Cocina offers the convenience of a ready-made meal for any time of day. Choose from a variety of traditional favorites from Mexico and Central America for breakfast, lunch or dinner;
- Dulcería: Vallarta’s candy section carries an array of authentic dulces from Mexico and Central America, and also features piñatas, lotteria, piggy banks and traditional décor; and
- Florería: For any holiday or occasion, customers can browse a wide selection of arrangements from local growers and a variety of potted plants.
“Opening our 60th store in Colton is more than a milestone, it’s a reflection of our deep commitment to the communities we serve,” said Lizette Gomez, Vallarta’s director of marketing.
“We’re proud to bring Colton families the vibrant flavors, warm service, and cultural traditions that define Vallarta. We can’t wait to welcome everyone and celebrate together.”
To mark the grand opening, Vallarta will donate $7,500 to local charities and schools and give away reusable bags filled with groceries to the first 300 customers.
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