Heritage Grocers Group’s Texas-based El Rancho Supermercado banner has launched “Super Gangas” (Super Bargains), a campaign of price reductions on thousands of frequently purchased items available to all shoppers.
“Our customers are at the center of everything we do, and we’re excited to invest to support them, and to launch our first major media campaign,” said Allie Garcia, group VP of marketing for HGG.
Kim Cates, group VP of merchandising , added, “Our team is dedicated to delivering assortment that is carefully tailored to our customers at a price that helps them fill their pantries without emptying their wallets.”
Thousands of items, including milk, bread, baby food, cereal, coffee and pasta, will be marked with yellow, black and red “Super Gangas” tags.
About Heritage Grocers Group
Ontario, California-based Heritage Grocers Group (HGG) is an ethnic food retailer with a focus on traditional and specialty grocery items.
It operates 57 Cardenas Markets, 29 El Rancho Supermercado stores, 21 Tony’s Fresh Markets and seven Los Altos Ranch Market locations across California, Texas, Nevada, Arizona, Kansas, and Illinois.
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