Preston, Washington-based Talking Rain Beverage Co. has selected Lisa Holcomb as its new VP of brand, where she will help promote the company’s products, including Popwell, its first cold-crafted prebiotic soda to support gut health and immunity.
“Her experienced leadership and devotion to innovation will enable us to amplify our current brand strategy, while delighting our consumers every step of the way,” said Ken Sylvia, CEO of the company’s Sparkling Ice brand.
“Talking Rain now has the leadership in place to continue accelerating growth through the rest of 2025 and beyond, building on the significant investments we’ve made in our marketing and business operations.”
Holcomb previously spent eight years at Behr Paint Co., where she spearheaded thought leadership behind a paint line developed in collaboration with the HGTV show “Fixer Upper.”
Most recently, she served as VP of marketing and innovation at Dunn-Edwards Corp., where she focused on driving growth and awareness among the paint manufacturer’s audiences. She also founded the Dunn-Edwards Foundation, a nonprofit bridging the skilled labor gap in professional painting.
“As a devoted Sparkling Ice fan and an ‘Anything But Subtle’ type of person myself, it’s an honor to steward a brand like Sparkling Ice that is already so well-loved,” Holcomb said. “In addition, the company’s product innovation team moves at such an incredible pace. I’m excited to help consumers discover Talking Rain’s newest products.”
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