Fresh Del Monte Produce’s Rubyglow pineapple was named Best Food Innovation in the premium fruit category by the World Food Innovation Awards 2025.
Selected by a panel of industry experts, the awards celebrate breakthrough achievements in food and beverage, recognizing products that exemplify innovation, sustainability and consumer appeal.
A registered U.S. plant patent, the Rubyglow pineapple represents the pinnacle of the company’s premium fruit offerings. It’s a cross between a traditional pineapple and the deep red-skinned Morada variety, which is typically inedible. The result is a fruit with a deep red outer shell and citrine-yellow flesh that offers a smooth, tropical flavor with low acidity.
“The exclusive Rubyglow pineapple underscores our global leadership in the pineapple category and our dedication to premium fruit innovation,” said Mohammad Abu-Ghazaleh, chairman and CEO of Fresh Del Monte.
“We continuously strive to push the boundaries of agricultural innovation, and the Rubyglow pineapple is an example of that commitment to delivering exceptional premium fruit.”
Retailing at $395, Rubyglow pineapple joins a lineup of Fresh Del Monte innovations, including the Pinkglow pineapple, the Honeyglow pineapple and the Del Monte Zero pineapple – each developed to meet evolving consumer tastes while advancing sustainability and flavor within the premium fruit market.
The Rubyglow pineapple took more than 15 years of research and development to develop and requires nearly two years to grow. A limited seed supply and lengthy growth cycle contribute to its rarity and premium status.
Since its initial launch in China – where it quickly sold out – the fruit has expanded into North America and Europe. Today, global demand continues to outpace supply, with waitlists forming worldwide.
Fresh Del Monte Produce Inc. produces, markets and distributes fresh and fresh-cut fruit and vegetables, as well as produces and distributes prepared food in Europe, Africa and the Middle East.
Fresh Del Monte Produce Inc. markets its products worldwide under the Del Monte brand (under license from Del Monte Foods Inc.), and under the Mann brand.
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