Whole Foods Market opened a second location of its smaller format concept, Whole Foods Market Daily Shop, on May 14 at 409 East 14th St. in the StuyTown development of New York City’s East Village.
The 10,000-square-foot location includes a Juice & Java venue, offering coffee, tea, juices, smoothies, sandwiches and various desserts. The store’s product assortment features more than 400 items from the Northeast, each meeting Whole Foods Market’s rigorous quality standards. 
“This store is unique and reflects the energy, diversity and culture of the neighborhood we serve,” said Christian Damaso, store team leader. “We’ll be stocked with fresh, high-quality ingredients and prepared foods – whether they’re picking up coffee or a smoothie, grabbing lunch to-go or doing their weekly grocery shop – we look forward to welcoming our customers into this new space.”
On opening morning, customers were treated to free coffee and breakfast bites, and the first 300 people in line received a limited-edition tote bag.
In addition, Whole Foods Market presented Harlem-based supplier Uncle Waithley’s with a low-interest loan through the grocer’s Local Producer Loan Program (LPLP), to help grow its operations and support expansion.
Through LPLP, Whole Foods Market lends money to small-scale, local or emerging producers to help them grow their businesses. To date, the retailer has provided more than 408 loans, representing about $34 million in capital for recipients.
Whole Foods Market also contributed in-kind products to support the work of The Bowery Mission. It also will make a donation to local nonprofit Nazareth Housing.
In April, Whole Foods Market announced a third Whole Foods Market Daily Shop location will open June 4 in New York City’s Hell’s Kitchen neighborhood. Find more information on the features and product assortment at both locations here.
Future Whole Foods Market Daily Shop locations are planned for Hoboken, New Jersey, and Brooklyn’s Williamsburg neighborhood.
For more information on the store, visit https://www.wholefoodsmarket.com/stores/stuytown.
About Whole Foods Market
Founded in 1980, Austin-based Whole Foods Market is the world’s leading natural and organic foods retailer and the first certified organic national grocer in the United States. Part of Amazon’s Worldwide Grocery Stores, Whole Foods Market serves customers in more than 530 stores across the U.S., Canada and the U.K.
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