Utz Brands will showcase its Utz, Zapp’s, Boulder Canyon and On The Border chips and dips fan-favorite products and new flavor innovations in booth No. 2714 at the 2025 Sweets & Snacks Expo, held May 13-15 in Indianapolis.
At the expo, Hanover, Pennsylvania-based Utz Brands will showcase its extensive year-round seasonal collections, featuring specially crafted snacks for Valentine’s Day, Easter, sports seasons, Halloween and winter holidays.
“Our expanded portfolio, from bold flavor collaborations to seasonal offerings, represents our commitment to providing the right snack for every occasion, all year round,” said Stacey Schultz, SVP of marketing at Utz Quality Foods LLC, a subsidiary of Utz Brands Inc. “We’re meeting consumers at the intersection of tradition and innovation, while maintaining the quality our customers know and love.”
Available for a limited time this summer, Utz’s summer seasonal potato chip is a lemonade-flavored offering created as a collaboration between Utz and Alex’s Lemonade Stand Foundation, the largest independent childhood cancer charity in the U.S.
Utz will donate a portion of the sales of the chips, up to $25,000, to Alex’s Lemonade Stand Foundation, funding critical research and support for children battling cancer.
[RELATED: Utz Debuts New Summer Chip Flavor – Lemonade]
As spicy snacks continue to drive category growth, Utz Brands once again has partnered with Mike’s Hot Honey on two limited-time offerings:
- Utz Cheese Pizza Mike’s Hot Honey-flavored Cheese Balls that combine the taste of pizza with a sweet-and-spicy kick, available through October 2025, while supplies last; and
- Boulder Canyon’s Mike’s Hot Honey-flavored kettle-cooked chips made with avocado oil, available through March 2026.
The Utz Brands portfolio also will highlight additional innovative products in the trending flavored pretzel category, including:
- New Utz Sour Cream & Onion Mixed Minis Pretzels, inspired by the brand’s top-selling potato chip flavor, which joins Garlic Butter and Mike’s Hot Honey flavors in the Utz Mixed Minis Pretzel line; and
- Zapp’s Big Cheezy Sinfully Seasoned Pretzel Stix, a blend of cheddar cheese flavor and Cajun seasoning, joining Zapp’s existing Sinfully Seasoned Pretzel Stix lineup alongside Voodoo, Jazzy Honey Mustard, Sweet Cinnamon & Sugar and Spicy Cajun.
Other new Utz Brands products being sampled at the Sweets & Snacks Expo include:
- Boulder Canyon’s new wavy varieties – Wavy Sea Salt and Wavy Cheddar Sour Cream – both cooked in avocado oil. Boulder Canyon now delivers avocado oil in all segments of the potato chip category; and
- On The Border, the No. 2 unflavored tortilla chip brand known for its full lineup of restaurant-inspired chips, salsas and quesos, expands its best-selling Café Style line with two new flavored varieties – Lime & Sea Salt and Garlic & Mexican Herb.
All Utz Brands products are available for purchase online at UtzSnacks.com and leading retailers nationwide.