C&S Wholesale Grocers is relaunching its premiere brand Best Yet, offering a curated assortment of household staples with a fresh look. The new label comes with an expansive array of new product offerings, ensuring retail customers have quality choices over competitors.
According to the retailer, Best Yet offers thousands of products that exceed their national counterparts. Unlike traditional private labels, Best Yet features a cohesive, yet distinctive product experience, allowing shoppers to “confidently stock their carts without feeling that they are settling for anything but the best.” Each product is developed with intention, from label design to product selection.
“Best Yet is more than just a private label; it’s a brand with its own distinctive identity,” said Mark Gilliand, senior director of Our Brands for the Keene, New Hampshire-based company.
“We designed it with today’s shoppers in mind, ensuring they have a dependable option for all their family’s needs. Shoppers can rely on Best Yet for high-quality products that bring warmth to everyday moments, all while offering the unbeatable prices they expect. This has been a game changer for our retail customers.”
Through its portfolio of store brands, C&S offers a range of high-quality, innovative products that can compete successfully against other brands.
“As our retail customers look to provide shoppers with national quality products at affordable prices, the Best Yet portfolio of products more than delivers with its extensive assortment of eye-catching, high-quality and budget-friendly options,” said C&S CEO Eric Winn.
About C&S Wholesale Grocers
Founded in 1918 as a supplier to independent grocery stores, C&S Wholesale Grocers services customers of all sizes, supplying more than 7,500 independent supermarkets, chain stores, military bases and institutions with more than 100,000 different products. C&S also operates and supports corporate grocery stores and services independent franchisees under a chain-style model throughout the Midwest, South and Northeast.
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