Instacart has acquired Wynshop, a provider of e-commerce solutions for grocers and retailers, including Wakefern, Pattison and more than a dozen others across North America and abroad.
The acquisition builds upon Instacart’s relationships with retail partners and reinforces its commitment to providing them with tools and technologies that help drive their business growth.
“Our deep integration with retailers and our leading technologies are critical advantages for Instacart. By offering our partners an array of enterprise-grade solutions, we can help them better serve customers and drive sales,” said Chris Rogers, chief business officer at Instacart.
“By acquiring Wynshop, we’re building upon our retailer relationships, adding new capabilities to Storefront Pro, and over time, bringing our enterprise solutions to even more partners to help them grow their business.”
Wynshop CEO Neil Moses said the company is “incredibly proud” of what it has built.
“We’ve helped some of the industry’s leading grocers elevate their e-commerce capabilities and better serve their customers,” he said. “Joining Instacart gives us the opportunity to scale our impact and accelerate innovation with a partner that shares our commitment to helping retailers succeed in an increasingly omnichannel grocery landscape.”
Wynshop will initially operate as a wholly-owned subsidiary of Instacart, and Instacart will not immediately recognize GTV from Wynshop. Over time, Instacart expects to expand more of its enterprise technology solutions to Wynshop’s partners, including its e-commerce, advertising, fulfillment and in-store solutions.
Storefront Pro, Instacart’s flagship e-commerce solution, powers about 600 retail banners’ white-label sites – including Costco, Publix, Sprouts, Woodman’s and more – while Carrot Ads, its plug-and-play retail media solution, helps retailers unlock new digital revenue streams from advertising on their owned and operated e-commerce websites and apps.
Instacart offers a wide variety of fulfillment solutions, ranging from delivery in as fast as 30 minutes to next-day delivery and pickup options, and its suite of in-store solutions can help retailers digitize their brick-and-mortar stores: AI-powered smart Caper Carts drive customer engagement through personalization, savings opportunities and streamlined checkout, while Carrot Tags pick-to-light technology increases found rates and improves order quality.
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