Thomas’ is introducing a new product, Thomas’ High Protein Bagels, featuring 20 grams of protein per bagel.
New Thomas’ High Protein Bagels are available in two classic flavors – Plain and Everything. The plant-based protein blend of soy protein isolate, pea protein isolate and fava bean proteins offer a complete amino acid profile, according to Thomas’.
“Today’s consumers are looking for convenient, protein-rich options that don’t compromise on taste,” said Jinder Bhogal, senior brand manager for Thomas’.
“Our new High Protein Bagels offer consumers variety with a breakfast solution that’s not only packed with nutrition but also rooted in the iconic flavor Thomas’ is known for.”
Nicole Alper, innovation manager, added, “We set out to create a protein-forward product that fits into real life – whether you’re topping it with cream cheese, eggs or avocado – it’s versatile, satisfying and designed with wellness in mind.”
Available in the Northeast with national retail distribution by October, Thomas’ High Protein Bagels can be purchased for a suggested retail price of $5.99. The bagels are a source of protein, delivering more than the average competitor, the company stated.
Thomas’ dates back to 1880 when Samuel Bath Thomas created his original English Muffin in New York City using a secret process that included griddle baking to create the Nooks & Crannies English Muffin. The company has since added bagels, muffin tops and breakfast breads, including a line of swirl breads, to its breakfast offerings.
About Bimbo Bakeries USA
Horsham, Pennsylvania-based Bimbo Bakeries USA operates more than 50 manufacturing locations in the U.S. More than 11,000 distribution routes deliver its brands such as Arnold, Artesano, Ball Park, Bimbo, Boboli, Brownberry, Entenmann’s, Little Bites, Marinela, Mrs. Baird’s, Oroweat, Sara Lee, Stroehmann and Thomas’. BBU is owned by Mexico’s Grupo Bimbo, S.A.B de C.V., the world’s largest baking company with operations in 35 countries.
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