Entenmann’s has announced the nationwide rebrand of its Mini Snack Cakes line. The updates feature new branding graphics, a name change (formerly known as Entenmann’s Baker’s Delights) and contemporary packaging that leverages the iconic Entenmann’s logo to introduce more consumers to its offerings.
The brand also is introducing two new flavor varieties designed to appeal to younger households – Iced Chocolate Chip Cake and Iced Party Cake.
“Snackers crave convenience and variety, and our Mini Snack Cakes rebrand delivers both,” said Richard Link, senior director of marketing at Entenmann’s. “We’re celebrating by launching two new flavors with delicious icing, colorful sprinkles and a fresh new look, bringing more excitement to snack time.”
The new iced varieties join Entenmann’s Mini Snack Cakes lineup, which includes classic favorites like Mini Pound and Mini Crumb Snack Cakes, and Mini Snack Pies.
Mini Snack Cakes are designed for today’s fast-paced lifestyle. Each box contains individually wrapped cakes, ensuring freshness and portability, while these new treats feature modernized packaging that highlights Entenmann’s iconic “Big E” for instant brand recognition, ensuring that fans can easily spot their favorite snacks on the shelf.
The Mini Snack Cakes rebrand and two new SKUs, Mini Iced Chocolate Chip and Mini Iced Party Snack Cakes, are available at most major retailers nationwide, with a suggested price of $5.29 per box.
About Bimbo Bakeries USA
Bimbo Bakeries USA is known for its category leading brands, innovative products, freshness and quality. Its team of 20,000-plus U.S. associates operate 50 manufacturing locations in the United States. More than 12,500 distribution routes deliver brands such as Arnold, Artesano, Ball Park, Bimbo, Boboli, Brownberry, Entenmann’s, Little Bites, Marinela, Mrs Baird’s, Oroweat, Sara Lee, Stroehmann and Thomas’. Bimbo Bakeries USA is owned by Mexico’s Grupo Bimbo, S.A.B de C.V., the world’s largest baking company with operations in 35 countries.
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Chocoloate Chip Iced Cake isn’t new. The large cake was discontinued and is now being offered in a mini version. The large All Butter Pound Cake was also discontinued and replaced with the “All Butter Loaf”. I say teplaced bevause it is being sold in the same marketing box that the pound cake used to come in, misleading customers during the transition to these mini cakes in “new flavors” that aren’t new at all.