The Target Corporation is the first major U.S. supermarket retailer to commission a range of sustainable wines in low carbon paper bottles that will save the equivalent of nearly 100 tons of carbon dioxide.
The Collective Good wine range, which is bottled exclusively in the paper Frugal Bottle, has a Red Blend, a Sauvignon Blanc, a Cabernet Sauvignon and a Pinot Grigio and is available in nearly 1,200 of its stores across the U.S. from $9.99 to tie in with April’s Earth Month.
The Frugal Bottle, which was designed by British sustainable packaging company Frugalpac, is made from 94 percent recycled paperboard with a food grade pouch to hold the liquid.
It is five times lighter than a glass bottle and uses six times less carbon and energy to produce and dispose. The carbon footprint of a standard glass wine bottle is 440g (15.52 oz) CO2e. But a Frugal Bottle is only 91.9g (3.23 oz) CO2e. This means it has a carbon footprint 84 percent lower than glass bottles.
Target has ordered 256,000 of the Collective Good bottles to sell in its U.S. stores in a move that will save 98.3 U.S. tons of CO2e.
According to the U.S. Environmental Protection Agency Greenhouse Gas Equivalencies Calculator, that’s the equivalent of offsetting CO2e from:
- 99,058 pounds of burned coal;
- 10,034 gallons of consumed gasoline;
- 206 barrels of consumed oil; and
- Driving around the planet more than 5 and half times (227,093 miles).
The Collective Good range is a collaboration between California’s Latitude Wines (LWX), which sourced and imported the wines, and California’s Monterey Wine Company, which filled the paper bottles.
The Collective Good wines on sale in Target are:
- Cabernet Sauvignon from California;
- Red Blend from Spain;
- Sauvignon Blanc from Chile; and
- Pinot Grigio from Italy.
The wines were specifically selected for Target for their quality and commitment to sustainability.
“The U.S. has been a real trailblazer in our paper bottle revolution,” said Frugalpac CEO Malcolm Waugh. “Their wines and spirits brands were amongst the first to move to the Frugal Bottle, and it’s clear there’s an increasing market for people who want to drink more sustainably.
“We’re proud to see Target making this commitment to stocking the Collective Good in all their retail outlets. It’s a big endorsement for sustainable low carbon packaging that can deliver great taste but less waste.”
[RELATED: Target Shares Strategic Plan To Drive $15B In Sales By 2030]