Aldi opened its first two stores in the Las Vegas area April 24 – one at 621 Marks St. in Henderson, Nevada, and 2106 W. Craig Road in North Las Vegas.
The new stores are part of the retailer’s five-year national growth strategy to grow by more than 225 locations in 2025 and 800 stores by the end of 2028.
“Shoppers shouldn’t have to compromise on quality to save money, and at Aldi, they don’t have to. We’ve built our reputation on delivering real value without cutting corners,” said Aldi CEO Jason Hart.
“With 25 percent of U.S. households and counting trusting our products and low prices, we’re growing rapidly from coast-to-coast. Opening stores in Las Vegas gives us the opportunity for continued growth in this exciting market and allows us to bring an affordable and fun grocery experience to shoppers nationwide.”
Aldi welcomed shoppers by handing out commemorative quarter-sized Aldi poker chips to unlock the grocer’s carts and offered them a chance to win access to the one-day-only “High Savers Room.” Via interactive displays and product samples, the experience shared insight into the grocer’s differences that allows it to pass savings back to shoppers.
This included:
- Private label product tastings: Shoppers sampled Aldi-exclusive products alongside other national brands to learn first-hand how they can save nearly 36 percent annually compared to national brands.
- Award-winning products: Showcasing the quality behind the savings, a display of top winning Aldi-exclusive products were highlighted.
- Aldi gear: Guests were given exclusive branded merchandise including Vegas-themed quarter keychain holders, tote bags and an assortment of apparel items.
To celebrate the grand openings in a new market, Aldi and its long-standing delivery partner, DoorDash, are driving mass awareness on the Exosphere. Through April 30, the custom activation can be viewed on the Sphere.
“At our new Las Vegas-area Aldi stores, shoppers will find that every decision we make, from our product selection to store layout, is to provide our customers with the best products at the lowest possible prices of any national grocer,” said Shawn Eddy, regional VP for Aldi.
“Our customers can save up to 36 percent on an average household’s shopping list. As shoppers look for better ways to stretch their dollar, Aldi is providing the Las Vegas area with easier access to quality groceries at affordable prices.”
In May, Aldi will open its third Las Vegas area store at 7150 S. Rainbow Blvd., with a grand opening taking place May 15. A fourth store is expected by year’s end.
[RELATED: Aldi Plans To Open More Than 225 New Stores In 2025]