Dave’s Killer Bread is expanding its product lineup with the national launch of organic sandwich rolls in two varieties: 21 Whole Grains and Seeds and Sandwich Rolls Done Right.
In the U.S., sandwiches are a mealtime staple with more than half of Americans enjoying one daily. Dave’s Killer Bread hopes to redefine this classic by providing organic, high-quality ingredients.
Created for hearty sub sandwiches, hot dogs and French bread pizzas, these sandwich rolls bring together convenience, versatility and whole grains to amplify mealtime experiences.
“This addition to our product family presents a unique opportunity to attract new consumers and energize existing fans for Dave’s Killer Bread,” said Cristina Watson, senior brand manager.
“With the growing demand for convenient and healthy meal options, consumers are seeking bread that can support their needs without compromising on taste, and these sandwich rolls deliver on texture and flavor.”
The 21 Whole Grains and Seeds variety has 16 grams of whole grains and 11 grams of protein per serving, and the Sandwich Rolls Done Right offers 10 grams of whole grains and 11 grams of protein.
As part of the brand’s ethos to offer products made with the highest quality ingredients, Dave’s Killer Bread Sandwich Rolls are certified USDA organic, Non-GMO Project Verified and contain no high fructose corn syrup, no artificial additives or preservatives.
The six count packages retail for $6.99 and can be found in the bread aisle at grocery stores nationwide.
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About Dave’s Killer Bread
First introduced at the Portland Farmers Market in 2005, Dave’s Killer Bread is the nation’s best-selling organic bread brand with widespread distribution across the U.S. and Canada. The flagship organic bread brand for Flowers Foods, Dave’s Killer Bread pioneered the organic seeded bread category and offers 33 varieties of whole grain organic bakery and snack products, all of which are certified USDA organic and Non-GMO Project Verified.
In addition, Dave’s Killer Bread is committed to Second Chance Employment (employing those with a criminal background), helping to transform lives through job opportunities. One in three employee-partners at its Oregon bakery have a criminal background.