La Brea Bakery has debuted a new soft pretzel bread line to deliver a better-for-you take on a classic category that continues to gain popularity.
As demand for premium, restaurant-quality bread at home continues to grow, La Brea Bakery’s Soft Pretzel breads offer a versatile option. Because of their versatility and consumer appeal, the new selections provide retailers with high-quality, on-trend products that drive repeat purchases and build lasting customer loyalty.
“Shoppers today are seeking more from their bread,” said Brie Buenning, senior director of marketing. “Our pretzel line offers a new take on a beloved classic that uses real ingredients and proven techniques to deliver delicious pretzel flavor and texture.”
The new line is expected to hit shelves later this year and includes:
- Pretzel Buns: Featuring a crisp crust and soft interior with a buttery finish, La Brea Bakery’s Pretzel Buns provide a base for grilling season favorites. Pair with a homemade Smash Burger, Hot Roast Beef Dip or Nashville Hot Chicken Sandwich.
- Pretzel Sausage Buns: A gourmet twist on the classic hot dog bun, these Pretzel Sausage Buns offer the same artisan texture and flavor as the Pretzel Buns. Ideal for grilled bratwurst, braised beef cheesesteaks or a breakfast omelet sandwich.
- Pretzel Baguettes: Elevate charcuterie boards with La Brea Bakery’s Pretzel Baguettes, featuring a golden brown crust and soft, chewy center. Make upscale subs, dipping boards or serve warm with comfort dishes.
About La Brea Bakery
Since 1989, La Brea Bakery has focused on making artisan bread with its original recipe, high quality ingredients and dedication to the process. Based in Los Angeles, its breads are sold at grocery stores, online retailers and restaurant channels across the country.
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