Northeast Grocery Inc., the parent company of Market 32, Price Chopper and Tops Friendly Markets, has partnered with Grocery TV to elevate its in-store experience.
Through the partnership, Grocery TV will power digital screens in Northeast Grocery’s 300 stores across its six-state footprint, introducing more engaging promotions to shoppers.
Grocery TV’s consultative approach resulted in a tailored in-store offering for Northeast Grocery, ensuring that digital signage integrates into each store’s layout. Strategically placed screens will highlight relevant content throughout high-traffic zones like entrance, checkout and pharmacy.
Northeast Grocery will incorporate Grocery TV’s Digital Ironman to replace traditional print signage at store entrances.
“We’ve extensively researched how in-store marketing impacts shoppers, and those insights drive the development of our offerings,” said Don Oelke, co-founder and COO of Grocery TV.
“With nearly 90 percent of grocery purchases still happening in-store, we’re focused on creating opportunities for retailers and brands to engage with shoppers at the most impactful moments while upholding the store experience retailers work so hard to create.”
By integrating Grocery TV’s platform, Northeast Grocery gains new capabilities to deliver timely, relevant messaging, enabling brands to reach shoppers when they’re ready to make a purchase.
“Grocery TV brings the scale and expertise to help our marketing team drive retail media revenue growth in ways that align with our mission to preserve the high-quality, service-oriented shopping experience our customers count on,” said Diane Colgan, SVP of marketing for Northeast Grocery.
“We prioritize partnerships that enhance our omnichannel experience, and this adds another valuable, impactful way for us and brands to connect with our shoppers.”
Grocery TV powers the in-store network for about 6,000 stores and plans to announce additional expansions and new partnerships throughout 2025.
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