In partnership with Alive Academy, Fresh Thyme Market has launched a custom accredited retailer education certification program designed to enhance employee knowledge in the vitamin, supplement and body care category.
“Providing our customers with an elevated shopping experience starts with our incredible team,” said Fresh Thyme President Liz Zolcak.
“Through our partnership with Alive Publishing Group, the Alive Academy empowers our team to grow personally and professionally, equipping them with the tools and confidence to deliver exceptional service and trusted expertise every day.”
The pilot of the Alive Academy program began in spring 2024, with plans for full implementation across stores in early 2025. Each graduate will receive a Natural Product Advisor Certification and wear lapel pins signifying their expertise.
“As interest in natural health continues to grow, so does the need for knowledgeable, accredited professionals who can guide consumers on their wellness journey,” said Jane Griffiths, group VP of education at Alive Academy. “This partnership underscores our shared commitment to empowering Fresh Thyme employees with the expertise they need to inspire healthier communities.”
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