In observance of Earth Month in April, New Seasons Market has begun its “Growing Better Together: 1% for Soil Health” campaign.
The grocer is collaborating with more than 50 like-minded brands to contribute 1 percent of sales to support Zero Foodprint, a nonprofit that works with farmers to implement regenerative farming practices that restore soil health, build a resilient food system and support a healthier planet.
“By coming together to invest in soil regeneration, we’re not only supporting the people growing our food but also proving out a system-wide approach for supporting sustainable agriculture that will benefit future generations,” said Athena Petty, New Seasons Market’s senior manager of sustainability.
“This campaign truly embodies New Seasons Market’s commitment to environmental stewardship and community well-being.”
On Earth Day, April 22, New Seasons Market customers will have the opportunity to contribute by donating to Zero Foodprint at the register when they buy groceries. The funds will go toward projects such as holistic grazing, compost application and cover cropping, helping reduce the carbon footprint of the supply chain.
The money raised throughout April will be distributed through the Restore NW Grant Program, allowing farmers and ranchers to apply for grants up to $25,000 to cover costs related to supplies, labor, services and implementation of healthy soil and planting projects.
In 2024, with the support of more than 25 brands, New Seasons Market and its customers raised about $60,000 for Restore NW grants, which the company aims to exceed this year.
“This collaboration is the foundation of our grant program in the Northwest,” said Anthony Myint, executive director and co-founder of Zero Foodprint. “We’re honored to partner with so many like-minded brands and conscious consumers to facilitate and accelerate this progress around carbon sequestration and soil health.”
[RELATED: New Seasons Market, Zero Foodprint Open Restore NW Grant Application Process]
Brands participating in “Growing Better Together: 1% For Soil Health,” donating 1 percent of their New Seasons Market sales to Zero Foodprint this Earth Month, include: Alec’s Ice Cream, Ancient Nutrition, Beyond Meat, Bob’s Red Mill, Bridges Organic Produce, Chelan Fresh, Country Natural Beef, Crespo Organic Mangos, Diestel, Divine Flavor, Earth Friendly (Ecos), Earthwise, Ecos, Envy, Fed by Blue, Fever Tree, Fort George Brewing, Frontier Co-Op Spices, Full Circle, Go Macro, Groundwork Organic Coffee Roasters, Herb Pharm, Himalaya Wellness, Hopworks Brewery, Hummingbird Wholesale, Klean Kanteen, Laird Superfood, Lakeside Organic Gardens, Lemon Perfect, Lundberg Family Farms, Mary’s Chicken, MegaFood, Nossa Familia Coffee, Nutpods, Oppy, Oregon Wild Harvest, Organic Girl, Organic India, Organically Grown Co., Patagonia Provisions, Prime Roots, Rubicon Bakers, Sokol Blosser, Stoller Family Estate, Stumptown Coffee Roasters, Thousand Hills, Tillamook, Union Wine Co., Westwind Gardens, White Leaf Provisions, Wishgarden, Yogi and Zack’s Mighty.
Throughout the year, New Seasons Market’s Partner Brand reinvests a portion of its proceeds back into its communities.
