Horsham, Pennsylvania-based Sara Lee Bread has introduced a half loaf product line in three varieties –White, Honey Butter and Nine Grain.
“At Sara Lee Bread, we understand that many customers in smaller households want to enjoy fresh, delicious bread without worrying about the waste,” said Nick Pitone, senior brand manager at Sara Lee Bread. “With our new half loaves, we’re delivering just that – delicious, high-quality bread in a smaller, more convenient size.”
Each loaf offers a portion-controlled option and lets consumers try multiple flavors without committing to several full loaves. This flexibility can be key for households where different family members have varying taste preferences.
Product line overview:
- White Bread Half Loaf: Ideal for daily sandwiches, this half loaf is made with vitamins A, D and E;
- Honey Butter Half Loaf: Made with real honey; and
- Nine Grain Bread Half Loaf: Packed with wholesome grains, this option is suited to those seeking a heartier alternative with the same texture and taste.
Sara Lee Bread Half Loaves are available in the bread aisle of Walmart and other major food retailers nationwide for a suggested retail price of $2.49.
About Bimbo Bakeries USA
Bimbo Bakeries USA operates 50 manufacturing locations in the United States. More than 12,500 distribution routes deliver its brands such as Arnold, Artesano, Ball Park, Bimbo, Boboli, Brownberry, Entenmann’s, Little Bites, Marinela, Mrs Baird’s, Oroweat, Sara Lee, Stroehmann and Thomas’.
Bimbo Bakeries USA is owned by Mexico’s Grupo Bimbo, S.A.B de C.V., the world’s largest baking company, with operations in 35 countries.
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Thank you so much for your new half loaves of bread. I’ve wondered for years why no one tried this concept. There are many, many small families who appreciate this This is a winner!!