Heritage Grocers Group has partnered with Olive Crest and the Child Abuse Stops Here Network to begin an in-store fundraising campaign at Cardenas Markets, Los Altos Ranch Markets, El Rancho Supermercado and Tony’s Fresh Market banner stores.
One of the largest Hispanic and ethnic food retailers in the country, Heritage Grocers Group is raising money to prevent child abuse and neglect through its respective philanthropic arms – the Cardenas Markets Foundation, Manos y Corazones Unidos and Tony’s Charitable Foundation.
“Each of us shares the responsibility to create positive and nurturing environments where children feel safe and can thrive, while ensuring families in crisis have the resources needed to overcome adversity,” said Adam Salgado, president and executive director for the Heritage Grocers Giving Foundation.
“Reaching children early in life is essential, as their earliest experiences shape the individuals they will become. By partnering with Olive Crest, we know we can make a meaningful and lasting impact.”
Customers across Heritage’s banners can support this effort by rounding up their grocery bills to the nearest dollar. All funds collected in April will support the services that Olive Crest and the Child Abuse Stops Here Network offer to ensure that children in crisis receive the resources to heal and tools to transition into resilient adults.