New York City-based Zucker’s Bagels & Smoked Fish is launching its first retail product – Par Baked Frozen Bagels – this month at online retailers Fresh Direct and Goldbelly, as well as at Butterfield Market, Westside Market and select ShopRite stores in New Jersey.
Zucker’s baking process begins with the shop’s bagel recipe. Using unbromated, unbleached flours, water and pure malt syrup, its bagel bakers kettle boil, seed and partially bake bagels in their rotating ovens, starting on burlap-covered boards and then flipping onto stone slabs.
The bagels are then frozen. At home, consumers can refresh them with water and then finish baking in an oven or air fryer for nine-14 minutes.
“You no longer need to be in New York City to have the best bagel experience,” said founder Matt Pomerantz, a lifelong New Yorker who’s been in the bagel business for more than 30 years. “Our par baked bagels are not your average frozen bagel; with the finest natural ingredients and traditional process, I’m proud of the bagel craftsmanship we established when we opened our first shop in Tribeca in 2007, and thrilled to share our baking traditions.”
Zucker’s Par Baked Bagels are sold by the four-pack in Plain, Sesame and Everything. The bagels ship nationwide by the dozen and in a classic brunch package on Goldbelly. A portion of sales will benefit The Bowery Mission, whose goal is ending hunger in New York City.
About Zucker’s Bagels & Smoked Fish
Zucker’s Bagels & Smoked Fish is a New York City bagel shop with seven locations across Manhattan, recognized by USA Today and Fox5NY as the borough’s best bagel.
Zucker’s ships bagels, brunches and a bagel and schmears club nationwide with Goldbelly and also offers local catering.
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