As artisanal foods and unexpected brand collaborations continue to gain momentum, Firehook Crackers has introduced two new flavors in partnership with Graza Olive Oil and Fly By Jing.
Chantilly, Virginia-based Firehook worked with Graza to create a light cracker with its premium extra virgin olive oil, lemon and chives for an herb flavor. The Fly By Jing Sichuan Chili Crisp features savory and spicy flavors.
“At Graza, we’re all about finding new ways to bring olive oil into everyday moments, and this collaboration with Firehook does exactly that,” said Andrew Benin, CEO and co-founder of Graza. “The combo of Graza’s punchy Extra Virgin Olive Oil flavor and Firehook’s signature crunch makes for a crave-worthy snack and the perfect vessel for dipping and topping.”
The Firehook limited-edition crackers are baked in small batches on company premises and available through September at Whole Foods Market stores.
“As the leader in premium artisanal crackers, we’ll continue to partner with groundbreaking brands to deliver inspired flavors,” said Firehook CEO Maura Mottolese. “Combined with our signature crunch, the craveability of our limited-edition crackers makes them perfect for any entertaining or snacking occasion.”
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