The Texas International Produce Association (TIPA) has introduced its new Viva Fresh Produce Expo website as the expo celebrates its 10th anniversary.
The 2025 Viva Fresh Expo will take place April 10-12 in Houston, Texas, bringing together produce industry leaders from across North America.
Founded in 2015, Viva Fresh has grown into a premier event for networking, education and advocacy in the produce industry. It highlights the region’s importance as a vital trade corridor, providing buyers with year-round access to a diverse range of fruits and vegetables. This milestone year promises fresh opportunities to connect, learn and celebrate the industry’s continued growth.
“Born from a vision to connect and educate, Viva Fresh has grown into a key industry event showcasing the growth and importance of the region’s fresh produce supply chain and its critical role in North America,” said Dante Galeazzi, CEO and president of TIPA.
“This year, we celebrate a major milestone and look forward to welcoming returning and new attendees alike to a little taste of what the Tex-Mex corridor has to offer.”
The redesigned website offers a streamlined, user-friendly experience, making it easier for attendees, sponsors and exhibitors to access event details, register and plan their participation. Visitors can browse past event photos, track important deadlines, and explore information on exhibitor opportunities, sponsorships and event schedules.
Registration is now open to all attendees, with complimentary registration available for qualifying retail and foodservice buyers.
The TIPA also recently shared that the 2025 Viva Fresh Expo will welcome NASA Astronaut Jose Hernandez to deliver the keynote speech.
A former NASA mission specialist and engineer, Hernandez is president and CEO of Tierra Luna Engineering LLC, and a University of California Regent. His life was recently featured in the 2023 biographical film “A Million Miles Away,” further cementing his legacy as an inspiration for future generations.
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