The National Mango Board (NMB) has named Big Y Foods as the recipient of its Mango Retailer of the Year award.
This award honors the grocer for its contributions to the mango category, including significant year-over-year sales growth, in-store promotions and successful consumer engagement campaigns.
The Mango Retailer of the Year award recognizes retailers that excel in supporting the mango industry. This honor is awarded to those who demonstrate exceptional dedication to the category through consistent efforts and achieve results in mango promotion. The recipient is selected based on a comprehensive evaluation of various key factors, including sales performance, marketing and promotional efforts, consumer education initiatives and overall support of the mango industry.
“For the past couple of years, we have focused on expanding our specialty fruit category to better serve our customers,” said Jeff Vocatura, sales manager at Springfield, Massachusetts-based Big Y Foods.
“With mangos being considered one of the top fruits in the world, it was a great way to ignite our sales initiatives by creating merchandising excitement while showcasing our superior quality. From the collaboration with the Mango Commission, creative ad layouts and designs, education and innovative recipes from our registered dietitians to the hard work and execution from our talented store teams – the true credit goes out to all of them …We are honored to be recognized for this achievement.”
In recognition of its outstanding performance as Mango Retailer of the Year, Big Y Foods will be honored by the NMB with a commemorative plaque. This award also grants Big Y Foods the opportunity to collaborate with the NMB on mango-related promotional campaigns throughout the year.
“Big Y Foods has demonstrated remarkable dedication to the education and consumption of mangos,” said Ramón Ojeda, executive director at the National Mango Board.
“Big Y Foods’ consistent pursuit of excellence, particularly evident in their commitment to sourcing and delivering the highest quality produce, including exceptional mangos, serves as an inspiration within the grocery industry. We are proud to recognize Big Y Foods with the Retailer of the Year award.”