The National Grocers Association honored T.A. Solberg Co., or “Trig’s,” with the Peter J. Larkin Community Service Award On Feb. 23 during the opening session of the 2025 NGA Show at the Caesars Forum Convention Center in Las Vegas.
With a focus on strengthening communities across northern Wisconsin by providing essential resources and support, Trig’s has donated more than $2 million annually to support education, conservation, first responders, veterans, healthcare and food security.
In 2024, Trig’s contributions included:
- Funding scholarships for local schools and colleges;
- Expanding remote healthcare access in small towns and senior living facilities;
- Supporting healthcare organizations and fundraising initiatives;
- Purchasing AED devices for local youth camps;
- Providing body cameras and K9 units for local police and fire departments;
- Donating to food banks, backpack programs and conservation groups; and
- Sponsoring veterans and disabled individuals in outdoor activities.
Beyond financial contributions, Trig’s has also fostered a culture that empowers employees to actively engage with their communities – volunteering at food pantries, supporting local causes through store initiatives and responding to urgent needs.
“In everything independent grocers do, they strive to be more than just a grocery store – they aim to be a cornerstone of their communities,” said NGA President and CEO Greg Ferrara.
“Giving back isn’t just a responsibility; it’s part of who independent grocers are. I’m privileged to be able to recognize Trig’s and acknowledge their commitment to making meaningful impacts where they matters most.”
The NGA Peter J. Larkin Award for Community Service was established in 2019 in honor of former NGA President and CEO Peter Larkin. Past winners include RoNetco Supermarkets, Ideal Market, Cub Foods, The Independent Grocery Industry and Associated Grocers of New England (AGNE). The award is sponsored by Kimberly-Clark.
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