Hy-Vee is partnering with the Caitlin Clark Foundation on a month-long donation campaign to end childhood hunger across the Midwest.
The Caitlin Clark Foundation Round Up will take place March 1-31 across all Hy-Vee, Dollar Fresh Market and Fast & Fresh locations. Customers can round up their purchases to the nearest dollar at checkout, with all funds collected going to the foundation, which in turn will work with local Feeding America partner food banks.
“Nutrition is very important to children’s growth and well-being and has been instrumental to my success as an athlete,” Clark said.
“By providing meals to families who are food insecure, we can help make sure each child has the energy they need to succeed.”
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In the U.S., one in five children face childhood hunger, and more than 575,000 children across the Midwest are considered food insecure. Studies show that the lack of adequate nutrition adversely affects children’s health, putting their growth and mental health at risk.
The mission of the Caitlin Clark Foundation is to uplift and improve the lives of youth and communities through education, nutrition and sports. Nutrition is the key pillar, which is fundamental for a child to excel in education and sports.
“Hy-Vee was the first company to sponsor Caitlin Clark in 2021 under her first NIL deal. We have been honored to be an integral partner throughout her basketball career,” said Matt Nickell, VP of sports marketing at Hy-Vee.
“This is just one more way we can partner together with our shared belief that feeding and supporting kids today will build stronger communities tomorrow.”