HAC Inc. is deploying Local Express’ made-to-order omnichannel solution at 36 Homeland and 11 United stores in Oklahoma and Texas to modernize their prepared foods, catering and foodservices operations.
HAC Inc. shoppers can place orders for holiday family meals, party trays, vegetable and seafood platters and butcher bundles. The Local Express system also enables the retailer to optimize inventory and labor resources, saving HAC Inc. and its customers time and money.
“Partnering with Local Express allows us to offer a user-friendly digital solution that enhances convenience for both our guests and store teams,” said Tom Dahlen, CEO of HAC Inc.
“Customers can easily schedule pickups, customize orders and receive personalized recommendations. With e-commerce, curbside pickup, delivery and made-to-order catering, we’re committed to providing unmatched ease and service in our market.”
Local Express is providing “on location” training to store staff to ensure success and a seamless transition from the previous e-commerce platform.
“Homeland Stores is a great example of an innovative supermarket operator that sees the importance of foodservice as a critical point of competitive differentiation,” said Bagrat Safarian, CEO of Local Express.
“Our made-to-order omnichannel solution allows the chain’s customers to order and customize prepared foods online without any friction. It also improves the speed and accuracy of order taking, enhances resource allocation and integrates with their existing POS system for better business management.”
[RELATED: HAC Inc. Begins First Phase Of Digital Transformation With Upshop]
About Homeland Stores
HAC Inc. is Oklahoma’s largest employee-owned grocery chain. It operates 74 locations, including 36 Homeland Stores, in Oklahoma and Texas.
In 2018, HAC Inc. was named The Shelby Report of the Southwest’s Retailer of the Year.