In the wake of wildfires that ravaged Eaton Canyon and the Pacific Palisades, Northgate González Market raised $239,425 to support victims and their families.
Through the “Unidos Por Nuestra Comunidad” initiative, Northgate Market asked customers across 44 stores in Southern California to round up their purchases, and $139,425 was raised. Northgate matched this with an additional $100,000.
At a luncheon held at their corporate headquarters in Anaheim, the owners of Northgate Market presented enlarged checks to two nonprofits on the frontlines of relief efforts: Alma Family Services and the Coalition for Humane Immigration Rights (CHIRLA).
“At Northgate González Market, our commitment to community goes beyond the walls of our stores – it’s woven into the fabric of who we are,” said Miguel González, co-president of Northgate González Market.
“The ‘Unidos Por Nuestra Comunidad’ initiative reflects that deep sense of responsibility all of us feel. When our neighbors are facing hardship, we stand together as one family. We are incredibly proud of the compassion shown by both our associates and customers, whose generosity has made this donation possible.”
Anabella Bastida, director of membership and member services at CHIRLA, said, “We thank Northgate Gonzalez Markets for their generosity and for supporting CHIRLA’s iRelief Fund to help provide immediate assistance to some of the most vulnerable families who were impacted by the wildfires in Los Angeles.”
In addition to fundraising, Northgate Market partnered with Los Angeles County supervisors and local Red Cross shelters, delivering tamales, pan dulce, groceries, hygiene kits and water to those displaced by the fires.
“We are profoundly grateful to the González family and Northgate González Market for their exceptional generosity and leadership in standing with our community,” said Lourdes Caracoza, Alma’s president and CEO.
“Their unwavering commitment comes at a crucial time, reinforcing Alma Family Services’ ongoing efforts to provide relief and vital resources to families impacted by the wildfires. As a true community leader, Northgate’s dedication is a powerful reminder that when we come together with compassion and purpose, we can create lasting change. We are honored to partner with them in bringing hope and support to those who need it most.”
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