Mondelēz International Inc. has released new findings on love, connection and snacks from the sixth annual State of Snacking report, a global consumer trends study that examines snacking decisions.
In time for Valentine’s Day, the survey found that 71 percent of consumers worldwide agree that sharing snacks with others is a love language.
Developed in partnership with The Harris Poll, the State of Snacking survey tracks attitudes and behaviors among thousands shoppers across 12 countries. According to the 2024 survey, consumers are increasingly using snacking as a way to express love to others, as well as to themselves.
- Snacking is love: Love is expressed in many ways and sometimes, it’s through sharing a snack. Seventy-one percent of global consumers agree that “sharing snacks with others is my love language” – an 8 percent increase from 2023. That number is higher among Millennials and Gen Z respondents.
- Snacking is a way to connect: Consumers are increasingly focused on the connection snacking provides, with 64 percent regularly snacking to connect with others (up 8 percent from last year). Ninety-three percent agree they can always find a snack suitable for sharing.
- Show yourself a little love: Younger generations are particularly likely to view snacking as a form of self-care, with Gen Z and Millennials much more likely to snack to boost mood, find comfort and manage stress.
“Food has long had the power to bring people together and foster a sense of connection,” said Melissa Davies, senior manager, global insights and trendspotting at Mondelēz International. “As consumers prioritize making time for indulgence, they’re also making an effort to share that joyful experience with others.”
Additional findings from the 2024 State of Snacking report are available for download at www.mondelezinternational.com/stateofsnacking/.
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