Salt Lake City, Utah-based Associated Food Stores (AFS) has selected Procurant, a collaborative software platform for retail grocers, to be a core component of its compliance solution for FSMA 204 rule reporting and traceability.
The selection enables AFS to meet the FDA’s enhanced food safety requirements, set to take effect in January 2026, using Procurant’s traceability and procurement capabilities.
“This collaboration strengthens our ability to provide safe, high-quality products to our customers while simplifying compliance for our suppliers,” said Todd Bell, VP of procurement at AFS. “Procurant has been a valuable partner in managing our procurement processes, and their approach to FSMA Rule 204 ensures we are ready to meet the new requirements with confidence.”
AFS is currently managing produce and floral procurement on Procurant, and the majority of suppliers on the FSMA 204 Food Traceability List are pre-configured to provide accurate traceability information electronically through the Procurant platform. The software integrates traceability data with purchase orders, offering a more comprehensive view of product information and transaction history than standalone traceability or labeling systems.
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Procurant supports various supplier connection methods, including EDI, APIs, manual entry and bulk file uploads, making compliance accessible for suppliers of all technical capacities. Additionally, the platform includes pre-configured reports designed to meet FDA standards as outlined in the FSMA Rule 204 regulation.
“We are honored to expand our partnership with AFS to include FSMA Rule 204 compliance,” said Eric Peters, CEO, Procurant. “Traceability and food safety are critical for modern grocery operations, and Procurant is proud to support AFS in meeting these new standards while continuing to innovate and optimize their supply chain processes.”
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