Southeastern Grocers Inc. (SEG) has begun an in-store community donation program benefiting the American Heart Association and its Life is Why campaign, in celebration of American Heart Month.
Through Feb. 25, Harveys Supermarket and Winn-Dixie customers across the Southeast can donate $1, $5 or round up their grocery bill to support the American Heart Association in its fight against heart disease and stroke. Money raised during this three-week program will support research, survivor services and prevention programs to help more people lower their risk of heart disease and stroke.
“We believe in the power of community and the importance of prioritizing heart health,” said Anthony Hucker, president and CEO of SEG.
“Through our ongoing partnership with the American Heart Association and the Life is Why campaign, we are proud to provide our customers with an opportunity to support lifesaving initiatives that make a lasting impact in the communities we serve. Together, we can take meaningful steps to combat heart disease and stroke while inspiring our neighbors to live healthier lives.”
The Life is Why campaign aims to amplify, educate and inspire consumers to honor their reasons to live healthier, longer lives through giving. SEG is a longtime partner of the American Heart Association and together with its generous customers, has donated nearly $1.5 million to aid the nonprofit in its mission.
“Every second counts when it comes to heart health,” said Caitlin Brunell, executive director for the First Coast American Heart Association.
“By partnering with Southeastern Grocers and their generous customers, we are able to equip communities with vital resources like CPR equipment and education to help save lives. The Life is Why campaign is a call to action to honor what matters most – our reasons to live healthier, longer lives – and we are proud to work with Southeastern Grocers to bring this mission to life.”
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