For the first time in more than 20 years, The Kraft Heinz Co. is offering three flavors of Capri Sun in single-serve bottles.
The bottles allow consumers to enjoy the same taste on the go, meeting the evolving needs of today’s families.
Joining Capri Sun’s portfolio of products, the bottles feature 12 ounces of juice – the equivalent of two pouches – in three popular flavors – fruit punch, Pacific cooler and strawberry kiwi.
Made with all-natural ingredients and no artificial dyes and sweeteners, consumers can find the Capri Sun bottles at convenience stores and grocery stores nationwide.
“Capri Sun has always been a childhood favorite,” said Kristina Hannant, the company’s director of marketing. “The launch of Capri Sun bottles underscores our commitment to innovation by introducing a new format that meets the evolving needs of today’s families on the go. This reflects our strategy to meet our consumers where they are while bringing the same taste and quality they love.”
For years, consumers have called for a larger serving size of Capri Sun. In fact, between 2020-23, 76 percent of suggestions received by the Capri Sun call center were for a larger product size.
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