Meijer Media, the retailer’s retail media network, has introduced new advertising tactics – Pinterest and Online Video (OLV) and Connected TV (CTV) – to advance its capabilities in the digital advertising industry.
The offerings are designed to help brands connect with shoppers in more personalized, impactful ways that support product discovery.
“By combining creative storytelling, data-driven targeting and strategic media partners, we’re empowering brands to engage customers at every step of their journey and deliver measurable results,” said Jeff Leitch, director of Meijer Media.
[RELATED: Meijer Adds Closed-Loop Measurement To Retail Media Network]
Meijer Media’s integration with Pinterest provides brands the ability to inspire customers through visually engaging content. Campaigns on Pinterest will leverage Meijer’s first-party data to create personalized experiences aligned with customer preferences.
By tapping into key retail moments such as back-to-school, holiday shopping and seasonal cleanups, the campaigns can drive connections that lead to conversions.
As consumers increasingly turn to streaming platforms, Meijer Media’s OLV and CTV strategies will focus on delivering advertising video content that captures attention and drives brand awareness. The campaigns will showcase product innovations and reinforce brand equity.
Meijer is a privately-owned, family-operated retailer that serves customers at more than 500 supercenters, grocery stores, neighborhood markets and express locations throughout the Midwest.
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