Giant Eagle has achieved Fair Trade certification for its entire Nature’s Basket shrimp product line, highlighting its ongoing commitment to improving its responsible sourcing practices.
“The journey to achieve Fair Trade Certification for our Nature’s Basket shrimp has been years in the making,” said Adam Branin, senior director of meat and seafood at Giant Eagle. “Achievement of this milestone is a testament to the dedication Giant Eagle has to continually seek opportunities to evolve the product offering for our customers and our communities.”
A historic milestone in Giant Eagle’s sustainability journey, Fair Trade Certified is an award-winning, rigorous and globally-recognized sustainable sourcing model that requires products to meet a high standard for social and environmental issues. Fair Trade Certified products are found across a number of industries including coffee, consumer packaged goods, factory, floral, produce and seafood.
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“Giant Eagle has demonstrated a steadfast commitment to bringing Fair Trade Certified products to their customers for years,” said Josh Nelson, Fair Trade USA seafood business development manager.
“Its Nature’s Basket shrimp achievement is a particularly noteworthy milestone, as Giant Eagle is the first U.S. retailer to obtain Fair Trade certification for an entire private label seafood product line. This commitment improves the lives of fishers and their communities, protects the environment and empowers their shoppers to purchase with purpose.”
Giant Eagle’s Nature’s Basket product line features responsibly sourced, high-quality ingredients. Relaunched in 2023 with an enhanced focus on sustainability, about 70 percent of Nature’s Basket items have received a HowGood Rating of Good, Great or Best. The Fair Trade Certified Nature’s Basket shrimp line includes all available sizes of both cooked and uncooked shrimp varieties.
Founded in 1931, Giant Eagle Inc. has grown to be a leading food, fuel and pharmacy retailer in the region, with more than 470 stores throughout western Pennsylvania, north central Ohio, northern West Virginia, Maryland and Indiana.
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