Fareway presented a check for $275,173.70 on Jan. 27 to the U.S. Marine Corps Reserve Toys for Tots Program in support its 2024 Toys for Tots campaign, which provides toys to children during the holiday season.
Monetary and toy donations were accepted at all Fareway store locations from Nov. 24-Dec. 24.
“Each year our customers continue to go above and beyond to make the annual Toys for Tots campaign a success,” said Fareway’s SVP of Marketing and Advertising Jeff Stearns. “We are so appreciative of their generosity and the partnership with the U.S. Marine Corps, over 30 years of making seasons bright for thousands of children.”
Toys for Tots Tuesday took place on Dec. 17. The effort drew donors bearing nearly 16,811 toys to drop-offs at American Equity in West Des Moines, Fareway on Oralabor Road in Ankeny and IBEW 347 in Ankeny. A live telethon hosted by KCCI-TV raised $23,005. Total toy donations more than tripled the amount collected in 2023.
“Our generous viewers continue to make us proud as we lead this annual tradition,” said KCCI President and General Manager Brian Sather.
“This year, we are thrilled to announce that we collected over 16,000 toys for kids in need. We are also grateful to Fareway, American Equity, IBEW 347, Landus and their employees who pour their heart and soul into helping ensure no child in Iowa goes without a toy during the holidays. Together, our community shows what can be achieved when we unite for a common cause.”
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Congratulations to the top 10 Iowa Fareway locations during this year’s Toys for Tots round up:
- Norwalk – $5,452.40
- Ankeny (North location) – $4,549.18
- Council Bluffs – $4,511.10
- Marshalltown – $4,137.78
- Ames (North location) – $4,091.15
- Clear Lake – $3,940.27
- West Des Moines (Grand Avenue) – $3,832.10
- Polk City – $3,731.58
- Winterset – $3,665.93
- Dubuque – $3,432.58
In 2024, the U.S. Marine Corps Reserve Toys for Tots Program achieved a milestone by distributing more than 30 million toys, books and other gifts to nearly 13 million children in need throughout the U.S.
“On behalf of Toys for Tots, I extend our deepest gratitude to Fareway for their incredible support in 2024,” said Lt. Gen Jim Laster, USMC (retired), president and CEO of the Marine Toys for Tots Foundation.
“Their generous donation of $271,273.70 from their Toys for Tots Round-up campaign, along with the number of toys collected at all Fareway store locations, brought joy and hope to countless children in need this past holiday season. Fareway’s commitment to our mission exemplifies the true spirit of giving and community. Thank you for making a difference in the lives of so many children.”
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