After a successful pilot, Southern California-based Stater Bros. Markets is rolling out Afresh’s store ordering solution across produce departments at all 169 of its stores.
Stater Bros., which is replacing its previous manual ordering processes with Afresh’s artificial intelligence-powered solution, measured significant improvements during the pilot. Notably, produce teams reduced overstock, prevented excess inventory from sitting in the backroom and ensured the sales floor remained freshly stocked. During the pilot, stores saw improved sales performance while also reducing waste.
“With Afresh, our produce managers have a tool that can assist them in placing orders that reduce waste and increase shelf life,” said Bertha Luna, Stater Bros. Markets’ SVP of retail operations. “The result is fresher produce at affordable prices, which translates into happier and more loyal customers.”
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Founded in 2017 with the mission to eliminate waste and make fresh food accessible to all, Afresh serves national and regional grocery brands across the US. It has announced partnerships with grocers in more than 5,000 store departments across 40 states, including Albertsons, Bashas, Cub Foods, Heinen’s and Smart & Final.
“Our pilot has been an incredible partnership, thanks to our teams’ collaboration and Stater Bros.’ commitment to innovation and supporting their store teammates,” said Dain Charette, chief revenue officer for Afresh.
“We’re honored to be a part of their digital transformation and deliver a clear and meaningful ROI. With this chain-wide rollout, we can’t wait for these benefits to be felt in every Stater Bros. store.
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