Clear Demand and Bungee Tech have merged to create one AI-powered pricing optimization and competitive intelligence platform.
The merger combines Clear Demand’s price and promotion optimization solutions with Bungee Tech’s advanced competitive intelligence program. The combined company will operate under the Clear Demand name.
Alex Moorhead, executive chairman of Clear Demand, is the company’s CEO. Bungee Tech co-founder Rajat Nigam serves as chief product officer. Clear Demand co-founder James A. Sills will continue as president. In today’s hyper-competitive retail landscape, companies gain a competitive advantage by converting data into actionable insights, especially for critical operating decisions.
“Gathering and shaping data into impactful outcomes is vital for retailers,” Moorhead said. “By uniting Bungee Tech’s competitive intelligence and product matching with Clear Demand’s price optimization capabilities, we’re giving retailers what they’ve been asking for – a single, powerful platform that turns market data into profitable pricing decisions.”
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Bungee Tech’s core solution processes billions of data points using machine learning to provide accurate competitive pricing analysis and workflow automation. Combined with Clear Demand’s capabilities, retailers gain access to high-quality competitive data, pricing recommendations, promotion plans and data-driven merchandising decisions.
“This merger represents a breakthrough for pricing technology,” Nigam shared.
“We’re combining Bungee Tech’s deep expertise in competitive intelligence with Clear Demand’s advanced optimization capabilities. The result is a comprehensive solution that helps retailers compete more effectively in today’s dynamic market.”
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