NationsBenefits has shared its new partnership with Port Washington, New York-based Associated Supermarket Group (ASG), expanding access to essential health and wellness products for local communities nationwide.
NationsBenefits cardholders can use their Mastercard prepaid card at more than 75 ASG supplied supermarkets, making it easier for members to purchase eligible healthy groceries, over-the-counter products and wellness essentials.
By leveraging NationsBenefits’ advanced Basket Analyzer Service (BAS) technology for point-of-sale integration, ASG and NationsBenefits are enabling millions of health plan members access to the products they need to support healthier lifestyles, all while strengthening ASG’s commitment to the neighborhoods and communities it serves.
“Partnering with Associated Supermarket Group is an exciting step in our mission to improve access to healthier food options, OTC products and wellness essentials for communities across the nation,” said Michael Parker, co-CEO of NationsBenefits.
“As one of the largest grocery networks serving urban neighborhoods, ASG is perfectly positioned to help us expand our reach and offer eligible products to those who need them the most. This initiative will provide millions of health plan members with the resources to make healthier choices while supporting their overall well-being.”
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This collaboration further advances ASG’s commitment to addressing social determinants of health (SDoH) by offering a range of products that reflect the unique dietary needs and preferences of the communities it serves, promoting healthier, more equitable communities for all.
“We are very excited to be part of this initiative as our intention has always been to ensure ASG stores support the well-being of their customers by offering fresh and affordable wellness products,” said Zulema Wiscovitch and Joe Garcia, co-CEOs and co-presidents of Associated Supermarket Group.
“Through this technology collaboration with NationsBenefits, people will be able to redeem health benefits at ASG supermarkets in their local communities and improve their lives by achieving their health goals.”
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