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The Fresh Market Taps Johnson As New President, CEO

Brian Johnson, The Fresh Market President and CEO
Brian Johnson

The Fresh Market Board of Directors has appointed Brian Johnson as president and CEO, effective Feb. 3, replacing Jason Potter, who is leaving to become president and CEO of California-based Grocery Outlet.

[RELATED: Grocery Outlet Names Potter As President, CEO]

Johnson has served as chief operating officer (COO) at the Greensboro, North Carolina-based retailer since 2020 and brings more than 30 years of experience to the role. In the last five years, Johnson has helped oversee the expansion of The Fresh Market stores into new markets across the East Coast and midwestern United States.

Previously, he served as division VP at Brookshire Grocery Company in Texas.

“I want to thank the board of directors and our team at The Fresh Market for putting their confidence in me,” Johnson said.

“As a company, we have a lot of momentum going into 2025, and I look forward to working alongside the team at The Fresh Market as we continue to grow, innovate and create meaningful customer experiences. I also look forward to working with the board of directors as we chart our course to becoming America’s premiere specialty fresh food retailer – or America’s most loved brand.”

Included in the senior leadership team reporting to Johnson are Revae Embs, group VP of human resources; Emily Turner, group VP and chief marketing officer; and Marcio Ribeiro, group VP and chief information officer, who have all joined the senior leadership team within the last year.

About The Fresh Market

Voted as the “Best Grocery Store Bakery, Prepared Foods and Deli,” by USA Today’s 10 Best Readers’ Choice awards in 2024 and was named The Shelby Report of the Southeast’s 2022 Innovator of the Year,  The Fresh Market operates 166 stores in 22 states across the U.S.

About the author

Author

Treva Bennett

Senior Content Creator

After 32 years in the newspaper industry, she is enjoying her new career exploring the world of groceries at The Shelby Report.

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