Heritage Grocers Group has launched its first annual Candelaria Tamale Celebration at Cardenas Markets and El Rancho Supermercado.
For many Hispanic families, the holiday season concludes with El Día de la Candelaria, taking place annually on Feb. 2. Leading up to this celebration is Three Kings Day (Jan. 6), where a “Rosca de Reyes” (traditional cake) is served. The person who receives a slice of cake with a baby Jesus figurine inside it is responsible for hosting a tamale party on Candelaria.
Through Feb. 2, Cardenas and El Rancho customers are encouraged to enter social media giveaways through Cardenas and El Rancho Instagram profiles in addition to on-air promotions for the opportunity to win a $100 gift card for their Candelaria tamale celebrations. Additionally, Heritage will host tamale classes and radio remotes at select store locations where customers can also win gift cards.
[RELATED: Heritage Grocers Group Taps Monford As Next Chairman, CEO]
“Biting into a slice of rosca on Dia de Reyes is an adventure that comes with great rewards for some and big responsibilities for others. We know that finding the muñequito means you must host a tamale party on Feb. 2. We also know that many conveniently forget about this obligation,” said Adam Salgado, chief marketing officer for Heritage Grocers Group.
“But Heritage Grocers Group is here to help remind our customers, and whether they plan to make tamales at home, attend a tamale class or prefer the convenience of buying them pre-prepared, we are dedicated to helping honor this festive tradition through our fresh offerings and fun activities.”
For more information regarding the Candelaria Tamale Celebration and a schedule of events, visit cardenasmarkets.
Add Comment