The Kroger Family of Companies, including Southern California’s Ralphs and Food4Less stores, intends to raise $1 million to benefit the American Red Cross and local Feeding America-affiliated food banks in the wildfire-ravaged Los Angeles area.
“We strive to fulfill our purpose, to Feed the Human Spirit, every day and especially when disaster strikes,” said Rodney McMullen, chairman and CEO of Kroger. “Our associates are always among the first to support our communities during natural disasters, and the situation in southern California is no different.
“I’m so proud of how quickly our teams have worked to reopen stores that were temporarily closed during the unfolding wildfire situation to ensure we’re a resource for customers who need fresh food, pantry staples and necessities like water and ice.
“Our hearts are with everyone who is impacted by this tragedy – especially our team of associates and their extended families – and we are grateful to the first responders working so hard to protect our communities.”
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Kroger’s effort will include $500,000 in company matching funds. Customers in several divisions can support relief efforts by providing an option to round up their purchases to the nearest dollar at checkout. They can also donate online.
In addition to money, Kroger is delivering food, water and supplies to local fire departments and evacuation centers. With the fires still raging, Ralphs and Food4Less will continue to work with law enforcement, emergency responders and community partners to provide additional aid.