SpartanNash has announced disaster relief efforts to support those affected by wildfires in the greater Los Angeles area.
As part of its response, SpartanNash has donated six truckloads of essential products, including bottled water, ready-to-eat snacks and personal hygiene items to disaster relief partners Convoy of Hope and Global Empowerment Mission.
In addition, the SpartanNash Foundation is launching an in-store and online fundraiser to benefit the American Red Cross, with all proceeds going to support those affected by the fires.
Through Jan. 27, customers at Family Fare, Martin’s Super Markets, D&W Fresh Market, Metcalfe’s Market and company-operated fuel centers can contribute to the effort by donating at checkout or online.
“When disaster strikes, we feel a deep responsibility to help. Having lived in Los Angeles myself for many years, I share in the grief being felt by so many right now,” said SpartanNash CEO Tony Sarsam. “SpartanNash’s resources and network allow us to provide immediate support, and it’s our calling to do whatever we can to help those affected begin to rebuild their lives.”
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Anne McKeough, chief development officer at the American Red Cross, expressed gratitude to SpartanNash.
“We are so grateful for partners like SpartanNash as we work together to provide relief and hope for communities in the wake of this heartbreaking disaster,” she said.
SpartanNash is a longtime partner in disaster relief efforts. The company will hold its annual Helping Hands Day on April 15 in Grand Rapids, Michigan, where more than 700 volunteers will assemble 500,000 meals and 5,000 personal hygiene kits for disaster victims.
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