Ibotta and DoorDash have begun a multi-year strategic partnership to provide DoorDash customers with access to Ibotta’s catalog of digital promotions.
In joining the Ibotta Performance Network (IPN), DoorDash continues to create value for consumers with personalized promotions and coupons to further save on items in a range of categories including grocery, health and beauty, home improvement, alcohol and more.
For CPG brands, this new partnership creates an enhanced opportunity to reach consumers across DoorDash’s footprint of more than 115,000 non-restaurant stores on its marketplace in North America. As a promotions network in the U.S., the IPN helps brands maximize incremental return utilizing pay-per-sale efficiency and AI-driven optimization while delivering digital promotions at unprecedented scale.
“We are thrilled to enter into this partnership with DoorDash, expand the reach for our thousands of brand partners and continue to advance our presence in the growing on-demand delivery space,” said Bryan Leach, founder and CEO of Ibotta.
“DoorDash has long been an innovative leader in local commerce, and we are honored to be their provider of digital offers for grocery, beer, wine and spirits and other general merchandise categories. This partnership is especially impactful as brands continue looking to the IPN to reach new audiences, expand their market share and drive incremental units.”
[RELATED: Ibotta Digital Promo Network Powers Loyalty Programs]
Ibotta-provided offers are expected to be live across DoorDash’s Marketplace later this year.
“We’re focused on meeting consumers’ expectations and helping them find more value on everyday purchases,” said Fuad Hannon, VP of new verticals at DoorDash.
“Our partnership with Ibotta brings an unmatched abundance of digital offers to consumers to help them save on groceries, essentials, gifts and more. This partnership enables CPG brands to meet consumers during timely and relevant points of purchase.”
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