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Albertsons Cos. Hosts Annual Emerging Products Competition

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The annual Albertsons Companies Innovation Launchpad competition has begun, searching for emerging and innovative brands representing food, beverage and pet products.

Independent food brands between $3 million and $10 million in net retail sales are encouraged to apply for the opportunity to compete at the Natural Products Expo West on March 4 in Anaheim, California.

As part of the competition, 50 applicants will be chosen to present their brands to a panel of judges. The products should reflect areas such as functional, hydration or sober-curious beverages, low sugar or carb protein solutions, global flavors, healthy meal solutions and premium pet items.

The top three will receive prizes valued at more than $300,000 total, including cash and industry services. The winners also will be considered for distribution in Albertsons Cos. banner stores, including Albertsons, Safeway, Jewel-Osco, Shaw’s, ACME, Pavilions, Kings Food Markets, Balducci’s Food Lovers Market, Market Street and Haggen.

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“The Albertsons Innovation Launchpad is an exciting platform that brings new and emerging brands closer to our customers,” said Omer Gajial, EVP of merchandising and chief digital officer at Albertsons Cos.

“Since the competition began in 2022, we have received an overwhelming response from entrepreneurs eager to showcase their products. We are thrilled to host this competition again as it not only creates opportunities for emerging brands but also allows us to discover new and innovative products to delight our customers.”

Last year, the competition generated more than 700 applicants. The three grand-prize winners were WunderEggs, Evergreen and Blue Zones Kitchen. In addition, WunderEggs, a plant-based egg alternative, is now available at 1,600 Albertsons Cos. stores, including Safeway, Albertsons, ACME, Shaw’s and Vons.

Applications are being accepted through Jan. 19. For more information on the competition or to apply, click here.



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Sommer Stockton

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Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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