United Supermarkets, a Lubbock, Texas-based division of Albertsons Companies Inc., has launched its “28-Day Challenge” campaign to the United Supermarkets, Albertsons Market, Market Street and Amigos banners.
The program, first introduced in January 2024, features a series of interactive games and actions linked to customers’ rewards loyalty accounts that the retailer’s registered dietitian designed to help users establish realistic objectives for improved wellness. The promotion was developed in partnership with TCC Global, a loyalty program solution provider.
“Most of us start the new year with a fresh set of goals for our lives, and the 28-Day Challenge was created to help our guests make progress in their efforts on their journey to health. We had great feedback from a successful campaign in 2024, so the new 28-Day Challenge is even better and can be more impactful on that journey,” said Tony Crumpton, CMO at United Supermarkets.
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The 28-Day Challenge includes activities that help guests keep track of their fitness and wellness progress, form healthier eating and mindfulness habits and improve overall nutrition. Each game or activity they complete enters the guest into the campaign’s grand prize of $500. There is also a range of content resources available to support rewards members, including articles and quizzes. There also will be a series of dietitian-created videos to educate guests on new products and recipes.
“Health and wellness are an increasingly important marketing element in the supermarket channel, and programs like the 28-Day Challenge reflect that trend. The team at TCC is honored to collaborate with United Supermarkets in the development of such an impactful campaign that can literally change customers’ lives for the better,” said Rick Swinkels, CEO of TCC Global.
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