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Schnucks, Cognira Partner To Boost Promotions

Cognira Schnucks

St. Louis-based Schnucks Markets Inc. is using Cognira’s AI-powered PromoAI solution to transform promotional planning, optimization and analysis across the grocer’s 114 stores.

Schnucks selected Cognira’s PromoAI for its advanced artificial intelligence capabilities and promotional workflows. PromoAI will help Schnucks enhance cross-department collaboration, leveraging data-driven insights to drive smarter, more effective promotions.

The solution will manage all promotional activities across center store and fresh departments, ensuring a unified and efficient approach to Schnucks’ promotional strategies.

“By selecting our PromoAI solution, Schnucks will gain unparalleled insights and optimization capabilities, aligning perfectly with our mutual commitment to excellence,” said Hatem Sellami, founder and CEO of Cognira. “We are eager to see the groundbreaking results this collaboration will deliver.”

[RELATED: Schnucks Donates $200K To The Salvation Army]

 

By integrating PromoAI, Schnucks will have the tools to optimize promotions to attract customers, maximize their efficiency and effectiveness.

“We are excited to partner with Cognira on a single end-to-end solution that transforms our promotion planning processes to more collaboratively align promotional plans with our KPIs,” said Justin Leazer, VP of merchandising solutions for Schnucks.

“This will allow our teams to more effectively plan, optimize and analyze all promotions across our entire business – ultimately, driving the most effective sales and offering the most relevant value for our customers.”



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Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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