Last updated on December 27th, 2024
The Private Label Manufacturers Association (PLMA) is observing Store Brands Month in January, a partnership between retailers and manufacturers to promote their quality, value and excellence to shoppers.
One out of every five products sold is a store brand, and it is estimated that U.S. consumers save more than $40 billion a year on grocery and household purchases by opting for the retailer’s brand over the national brand version of their favorite products.
Studies have shown that consumers who have a positive experience tend to make repeat purchases. PLMA expects total store brand revenue for 2024 will exceed a quarter trillion dollars, setting a new record for annual sales.
The goal is to increase consumer trial by retailers focusing attention on the positive attributes and practical factors of their brands – including quality, innovation and budget friendliness – across all product categories in both brick-and-mortar and online retail formats.
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“Store brands are brands like any other and have earned a special call out in January for the value, quality and variety they offer consumers every day,” said PLMA President Peggy Davies.
“We’re pleased that many large national retailers from coast to coast have signed on to support the inaugural Store Brands Month and encourage shoppers to discover more store brand product options in-store and online.”
These products carry the retailer’s name or private brands in supermarkets, drug chains, mass merchants, big box and specialty stores and online.
They are offered in hundreds of food and non-food grocery categories: fresh, frozen and refrigerated; canned and dry foods; snacks, pet care, health and beauty items; over-the-counter drugs, self-care and cosmetics, household and laundry products; lawn and garden chemicals; paints, hardware, auto aftercare, stationery and housewares; among other sections.
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